The Museum as a Means of Visual Persuasion

By James Donald Ragsdale and Frances E. Brandau.

Published by The International Journal of the Inclusive Museum

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

This paper argues the proposition that among the various purposes for museums, visual persuasion is a principal one. This persuasion may have several sub-goals, but its primary one is to establish the museum as an icon for the city and country in which it is located. The "argument," as it were, has three components: the value of the museum's collection, the display of the collection, and the visual power of the museum's architecture.

Keywords: Visitors, Visual Persuasion, Museum Functions, Museums as Icons

The International Journal of the Inclusive Museum, Volume 6, Issue 2, pp.39-45. Article: Print (Spiral Bound). Article: Electronic (PDF File; 173.781KB).

Dr. James Donald Ragsdale

Professor and Chair, Department of Communication Studies, Sam Houston State University, Huntsville, Texas, USA

J. Donald Ragsdale is the author of four recent books on the subject of structures as visual persuasion, especially the art museums of the US and Western Europe. He is a Professor of Communication Studies and Chair of the department at Sam Houston State University, Huntsville, Texas, USA. His primary area of specialty is the semiotics of visual communication.

Dr. Frances E. Brandau

Professor, Department of Communication Studies, Sam Houston State University, Huntsville, Texas, USA

Frances E. Brandau-Brown is a contributor to Structures as Argument: The Visual Persuasiveness of Museums and Places of Worship, edited by J. Donald Ragsdale. She has also published widely in such journals as Journal of Family Communication, Southern Communication Journal, and Communication Quarterly. Her primary area of interest is interpersonal and family communication. Frances is a Professor of Communication Studies and Director of Graduate Studies at Sam Houston State University and Past President of the Southern States Communication Association.

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