Entertaining, Informing, Persuading: Figures of Speech to Prepare for Health and Safety

By David Haldane Lee, Frederick Steier and Wit Ostrenko.

Published by The International Journal of the Inclusive Museum

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

The public mandates science center exhibits that are entertaining as well as informative. In addition, exhibits can also be performative, in that they act back upon the visitors with an injunction to change their ways. We give examples from two exhibits that not only inform, but also open up space for changes in behavior and perception, particularly in arenas of public health. We look at two recent and ongoing exhibits at MOSI – “Disasterville” and “The Amazing You” - and examine the affordances suggested by figures of speech such as eponymy, hyponymy, hypernymy and retronymy. Tropological research into museum exhibits appears to open up new lines of scholarship for understanding persuasion.

Keywords: Science Center, Museum of Science and Industry, Public Health, Affordances, Tropes, Persuasion, Indexicality, Performativity

The International Journal of the Inclusive Museum, Volume 6, Issue 1, pp.25-30. Article: Print (Spiral Bound). Article: Electronic (PDF File; 277.255KB).

David Haldane Lee

PhD Candidate, Graduate Teaching Associate, USF Department of Communication, Tampa Museum of Science and Industry, Tampa, Florida, USA

David Lee is a PhD candidate in Communication at USF.

Dr. Frederick Steier

Professor of Communication, Department of Communication, University of South Florida, Tampa, Floirda, USA

Fred Steier is an Associate Professor at University of South Florida’s Department of Communication.

Wit Ostrenko

President, Museum of Science and Industry, Tampa, Florida, USA

Wit Ostrenko is President and CEO of Tampa’s Museum of Science and Industry.


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