Memory and Imagination in Museographic Design

By Luz del Carmen Vilchis Esquivel.

Published by The International Journal of the Inclusive Museum

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

Memory is related to learning. Its permanence or retentiveness, and the reconstruction of a recollection is “a cognitive act […] the ascription of past to a present mental content….” Our memories are kept, travelling from the immediate memory to the short term memory, and are recovered in areas of the long term memory by specific motivations of external agents, personal and deliberate, or contextual. These tests are usually based on information provided by the sensory memory, strictly adverting to visual information, practically iconic, in which the isomorphic conditions, that is, similitude of the represented object with a previous image of it, tend to vary. It is common for the psychological aspect not to consider subtle factors of imagination and museographic objects, such as level of abstraction, line thickness, texture and colours, as well as the contextual references that each person may have in regards to what is being represented: a clock has variants of reification, it can be analog or digital, portable, table clock, wall clock, antique or contemporary, chromatically sober or oversaturated, and it can be related to all the possible contexts such as house, school, office, public transportation, etc., all of which are circumstances of the imagination.

Keywords: Memory, Imagination, Museography, Graphic Design

The International Journal of the Inclusive Museum, Volume 5, Issue 2, pp.1-11. Article: Print (Spiral Bound). Article: Electronic (PDF File; 273.737KB).

Prof. Luz del Carmen Vilchis Esquivel

Professor, Visual Arts Postgraduate Program, National School of Visual Arts, National Autonomous University of Mexico, México, DF, México, DF, Mexico

Ms. Luz del Carmen Vilchis Esquivel, PhD. Mexican. Graphic Designer with PhD in Fine Arts (UPV, Spain) and Philosophy (UNAM, Mexico). Professor during 32 years in Posgraduate Program of National School of Visual Arts at UNAM. Pioneer in Mexico using digital resources in arts and design. First woman director of National School of Visual Arts in 250 years (2002-2006). She has published eleven books about Graphic Design and Visual Arts Theory and Methodology, Non-linear Languages Semiotics, Graphic Design Hermeneutics and Mexican Graphic Design History, 13 contributions in books, 61 papers and 18 didactic manuals. Manager from two different firms: a technological center and a graphic design study. She's official international tutor from postgraduate programs in the lines of philosophic, semiotic and hermeneutic studies in arts and design; has participated in academic events in Mexico, Dominican Republic, USA, Canada, Greece, Spain, Cuba, Peru, Holland, Uruguay, Argentina, Germany and Portugal and presented 121 conferences in Mexico, Panama, Cuba, Spain, USA, Lisbon and other countries; also, has advised students in more than 200 thesis in different universities. Professional graphic designer, working in Mexico, USA, Canada and Greece in firms like BMG Entertainment, Environmental Law Institute or UNESCO in traditional and digital way. Visual artist, has exposed drawing, digital art, collage, visual poetry and artist' book in more than 50 exhibitions in Mexico, Panama, China, USA, Rusia, Spain, France, Greece, Palestine and Frankfurt.


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