After the emergence of Web 2.0, online art museums have been evolving into participatory museums, in an attempt to increase the public’s participation through utilizing social media. Among the many types of social media, social tagging has been receiving widespread attention as a tool for creating new metadata on museum collections through the participation and knowledge of the public.
In the era of participatory museums, this study attempts to deduce a new method of museum management that utilizes social tagging as a means for communication between the museum and the audience.
This study proposes specific museum management strategies and also provides a scenario using these strategies to reduce the semantic gap between museum experts (i.e. curators) and the audience. These were achieved by collecting and analyzing tags from users on actual museum collections. The strategies that are proposed discuss: 1) new museum collection information management, based on building public oriented museum collection metadata by social tagging, 2) public oriented curating, in which the visitors’ perspective is reflected into exhibition planning, 3) a new way of surveying the public, through social tagging as a real-time public survey on how the public understands museum collections. These strategies, which showed worthy potential of being applied to museum management, were reviewed and discussed with museum experts at several workshops
|Keywords:||Museum Management, Social Tagging, Information Management, Online Art Museum, Museum Communication|
MS. Candidate, Graduate School of Culture Technology, KAIST, Daejeon, South Korea
Professor, Graduate School of Culture Technology, KAIST, Daejeon, South Korea
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