Rethinking Museum Management by Exploring the Potential of Social Tagging Systems in Online Art Museums

By Gunho Chae and Jungwha Kim.

Published by The International Journal of the Inclusive Museum

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

After the emergence of Web 2.0, online art museums have been evolving into participatory museums, in an attempt to increase the public’s participation through utilizing social media. Among the many types of social media, social tagging has been receiving widespread attention as a tool for creating new metadata on museum collections through the participation and knowledge of the public.

In the era of participatory museums, this study attempts to deduce a new method of museum management that utilizes social tagging as a means for communication between the museum and the audience.

This study proposes specific museum management strategies and also provides a scenario using these strategies to reduce the semantic gap between museum experts (i.e. curators) and the audience. These were achieved by collecting and analyzing tags from users on actual museum collections. The strategies that are proposed discuss: 1) new museum collection information management, based on building public oriented museum collection metadata by social tagging, 2) public oriented curating, in which the visitors’ perspective is reflected into exhibition planning, 3) a new way of surveying the public, through social tagging as a real-time public survey on how the public understands museum collections. These strategies, which showed worthy potential of being applied to museum management, were reviewed and discussed with museum experts at several workshops

Keywords: Museum Management, Social Tagging, Information Management, Online Art Museum, Museum Communication

International Journal of the Inclusive Museum, Volume 3, Issue 3, pp.131-140. Article: Print (Spiral Bound). Article: Electronic (PDF File; 1.007MB).

Gunho Chae

MS. Candidate, Graduate School of Culture Technology, KAIST, Daejeon, South Korea

Gunho Chae received his M.S. degree at the Graduate School of Culture Technology (GSCT), KAIST and his B.A. in Communication, Seoul National University. He is currently a PH.D candidate at the Graduate School of Culture Technology (GSCT), KAIST. He holds special interests in alternative methods of communication in online art museums that make use of social media, and would like to further his research on museum management and applying social media as a new method to communicate with the public.

Prof. Jungwha Kim

Professor, Graduate School of Culture Technology, KAIST, Daejeon, South Korea

Professor Kim received her D.E.A. in Modern Plastic Art Theory from the University Paris Ⅳ Sorbonne and in French Literature from the University Paris Ⅲ Nouvelle-Sorbonne. She has 20 years experience in planning museum and museum exhibition. Currently, she is professor at the Graduate School of Culture Technology, KAIST and leading a research LAB on management and policy issues of museums and cultural institutions of the New Media Era of the 21st century.


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