Valuing the Queensland Museum: A Contingent Valuation Study

By Deborah Tranter.

Published by The International Journal of the Inclusive Museum

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

Over the past couple of decades, there have been various attempts to articulate the value of the arts and cultural industries to the economic, social and cultural life of individuals and communities, and their impact on regional regeneration and national development. With more exacting demands from government funding organisations relating to accountability and impact measurements, the sector’s key cultural bodies and national institutions have searched for more reliable methodologies to support their cases. An increasing number of cultural institutions are now utilising various applications of choice modelling or contingent valuation methodology (CVM) to help justify either continued, or argue for increased, government funding. During 2008-9, the Queensland Museum commissioned a valuation project in an attempt ‘to increase awareness of the cultural, social, intellectual and economic benefits and value of Queensland Museum to the State’. This paper discusses the contingent valuation process undertaken by the Queensland Museum, which is the first such study by a major museum or cultural institution in Australia.

Keywords: Museums, Value, Evaluation, Contingent Valuation Methodology (CVM)

International Journal of the Inclusive Museum, Volume 2, Issue 2, pp.159-176. Article: Print (Spiral Bound). Article: Electronic (PDF File; 1.422MB).

Deborah Tranter

Director, Cobb+Co Museum and Queensland Museum Regional Services, Toowoomba, Queensland, Australia

Deborah Tranter has been the Director of the Cobb+Co Museum in Toowoomba since 1987 and currently is also the Director of the Queensland Museum’s Regional Services Program. She has spent all her working life in regional Queensland involved in museums, education and learning, tourism, regional development and community capacity building. In 2000, she was awarded an Order of Australia Medal (OAM) for her services to cultural heritage and cultural tourism in regional Queensland. Her work in developing a methodology for assessing how visitors and non-visitors value museums is part of her PhD research.


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